With over 300 million people who actively use the app, Instagram has ascended to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.

However, Instagram has shown it is on track to become one of the largest advertisers in the world. Here are some ways that you can effectively use Instagram to grow your real estate clients.

With over 300 million people who actively use the app, Instagram has ascended to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.

However, Instagram has shown it is on track to become one of the largest advertisers in the world. Here are some ways that you can effectively use Instagram to grow your real estate clients.

Show your personal side on Instagram so followers know you aren’t just some robot personality that only wants business; show viewers how they can relate to you.

Other ideas would be to post pictures of nearby attractions or a beautiful landscape that is near a current listing. The ideas are endless.